It Started with pushing a Stroller in One Hand and Spilled Coffee in the Other
As one of billions of mums who’s navigated the messy (and magical) transition from newborn to chaotic toddler life, I know it sounds silly—but one bag really can change your day.
Having a go-to carryall that holds everything—from bottles, diapers and snacks to my own essentials such as a book, water bottle... or even my laptop for those stolen moments of work during nap time—is genuinely life-changing. But more importantly, one that actually looks like a chic accessory to carry even when not around your child.
Whether you're the "everything in its place" type or more of a "chuck it in and go" kind of parent, our bags takes one mental load off your shoulders. No more digging through endless compartments or juggling three different bags. Just one, that does it all.
I’ve been on the hunt for a bag that doesn’t scream “I’m a diaper bag” and one that isn’t super expensive in return for quality — and finally, we created a dream collection that’s as chic as it is practical, with fair prices that reflects on the quality of our products.
My go-to: the ‘Backpack’ is hands-down my must-have. I use it for travel, the gym, running errands — it even fits my padel racket! It’s sleek enough to carry solo (no kid in sight) but functional enough to keep up with mum-life. Sophisticated, smart, and seriously versatile — this one’s a keeper.
When packing my hand luggage for a vacation with my two-year-old, this backpack proved to be a lifesaver. It fit everything I needed — bottles, snacks, toys, books, my laptop, and even a travel pillow. Plus, it’s waterproof lined for easy-clean, with handy features like zippered side compartments for passports and keys, and a front pouch for quick wet wipe grabs — the perfect travel companion for chaos on the go!
I truly hope you find a bloombag that makes your daily life a little easier. People often said to me whilst pregnant, “you’re not the first woman to ever have a baby”, but trust me — when it’s your first time, it absolutely feels like you are. The anxiety of running a million things through your head — the broken sleeps, the to-do lists, the meal prepping, the constant multi-tasking and organizing. And on top of it all, finding time for yourself: ‘When can I go to the gym? Maybe I’ll squeeze in a quick 20-minute workout at home.’ Just carving out a pocket to breathe and reset can feel impossible.
So, if one bag can carry it all, make my day a little simpler, and still look stylish — that’s a win in my book. I hope you will treat yourself to one. After all, us parents truly deserve it!
With Love 💛
Lou Chan, Founder